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For starters, the app and its push notifications have a chatty style, like it’s a friend walking you through all the steps needed for a date.Over time, Tonight could become more helpful with features like Lyft integration and customizable venue and activity recommendations. The app is available for free for now, although the plan is to monetize either through subscriptions or a per-date model.Instead, you sign on when you’re free for a date that very evening.If both you and one of your matches is free, the app will give you a time and a place to meet up.You name the time and place, and then it’s put into the feed of open dates.
The app has an official “No Flakes” policy, so two no-shows and you get banned.
When Whim launched two years ago, it was based on a straightforward idea: What if a dating app was focused on enabling real dates, rather than chatting?
Of course, plenty of actual dates happen as a result of Tinder and its imitators, but it can take a lot of awkward messaging to get there. Founder and CEO Eve Peters said the idea appealed to users, but there was one problem: Whim also asked you to identify the days in a given week when you’d be free for dates. “With our culture becoming more and more spontaneous, asking what nights are you free for dates this week …
You’ll need to sign in by 6pm to get a date that night, which will hopefully discourage people who are just looking for a hookup.
In addition, users get penalized for flaking out, and they’re eventually removed if they keep doing it.
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This is intended to ensure that people aren’t dabbling, just to see if they get picked, and it’s also meant to force people off of the app and into a real meeting.